Introduction
Did you know that more than 75% of internet users prefer to consume content in their native language? As digital marketing continues to grow, brands are discovering the sheer potential of regional language content. It’s not merely about reaching more people; it‘s about engaging with them genuinely.
With the penetration of the internet growing in non-English-speaking areas, online marketing strategies are now changing to encompass vernacular content—from social media promotions to voice search and AI-based localization.
Let‘s dive into how brands are using regional language content to increase engagement and conversions.
1. The Age of Vernacular Content in Digital Marketing
Digital marketers are transcending English-oriented content to access a more heterogeneous and active base. Here‘s why:
✅ Broader Reach of the Audience – India alone boasts more than 500 million internet users who prefer languages at a local level over English.
✅ Improved Engagement & Trust – Users relate better to content in their native language, boosting engagement and conversion rates.
✅ SEO Benefit – Regional language content benefits brands by ranking them higher on Google Voice Search and local queries.Case Study: Amazon and Flipkart have launched multilingual shopping experiences, which allow non-English users to shop and navigate more easily.
Where to Begin?
- Translate social media posts and blogs through Google Translate.
- Localize advertising campaigns to align with regional tastes.
- Optimize websites for multilingual SEO.
2. Social Media and Video Marketing in Regional Languages
✅ Social media sites are driving the boom in vernacular content. Through sites such as YouTube, Instagram, and ShareChat, regional influencers are changing the way brands speak.
✅ YouTube – More than 90% of video viewing in India is in the regional language. Brands such as Zomato and Swiggy produce hyperlocal campaigns specific to various states.
✅ Instagram & Facebook – Brands employ multi-language posts and region-based hashtags to increase engagement.
✅ ShareChat & Moj – These Indian apps exclusively serve non-English users, presenting an innovative avenue for brands to reach local users.
Tip: Collaborate with local influencers to produce organic and real-world content. Explore influencer marketing platforms such as Upfluence and AspireIQ to reach the right creators.
3. AI-powered localisation and Voice Search Optimization
With the emergence of voice search and AI translation tools, it is now possible for brands to scale their regional content marketing campaigns with ease.
✅ Voice Search in Regional Languages – 58% of Indian smartphone users employ voice search in their own language.
✅ AI Translation Tools – DeepL and Google‘s Neural Machine Translation are two such platforms that allow real-time content translation.
✅ Chatbots & Customer Support – Multilingual support through AI-based chatbots, such as Drift and Tars, to provide an improved user experience.
chatbots –
How to Implement?
- Maximize website content for regional language SEO.
- Make Google Assistant and Alexa voice search compatible.
- Utilize AI-based chatbots for customer support across various languages.
Conclusion
Regional language content isn’t a trend, it‘s the future of digital marketing. By adopting vernacular marketing, brands can unlock new customer segments, establish more meaningful relationships, and achieve greater conversions.
The question is: Is your brand ready to talk the language of its audience?
Leave us a comment below on how you are going to add regional language content to your digital strategy!